We are the only e-boutique specialised in Japanese fabrics such as Tenugui, Furoshiki, and Chirimen items in Europe.
"Toile" in French means "fabrics".
As we would like to introduce Japanese fabrics on the internet, we decided to name our boutique "eTOILE JAPON".
At the same time, we wish to bring something sparkling to your life style with our products!!
Just like a star (etoile in French)...
About our logo
Star (etoile) in Japan used to be represented in circle.
The pattern inside Mount Fuji is called "Hoshi Shippo 星七宝" and means star with seven treasures (gold, silver, pearls, agate, crystal, coral, lapis lazuli).
This Shippo pattern is one of the very popular and traditional Japanese design as this represent happiness and auspiciousness.
My name is Haruna,I am Japanese, living in Geneva. I am fascinated by Japanese culture and kawaii items. After a career in digital marketing (I was the manager of Lancome e-boutique in Japan), I decided to launch my own e-boutique!!